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THE HOT JAR

Branding
BRAND IDENTITY FOR THE HOT JAR.

 

The Hot Jar is a leading homemade pickle brand located in Pune. We make pickles in small batches and preserve them in earthen jars ( Barani ).

Our aim is to bring the finest pickles to our growing community of foodies.

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We created this logo as an acronym for The Hot Jar which is THJ. The font we used is Montserrat as it is the most elegant font.
COLOUR PALETTE

We used a vibrant palette which resembles the flavour and taste of their products. Similarly, we created unique bold gradients for their brand which is used in their labels.

A PLETHORA OF VISUAL RESPLENDENCE

 

The new identity brought the essence of the brand and its core offering, making it unmissable in the eyes of the customer. We also designed a set of labels for their products. 

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This brand is firm believers in the idea of transparency, symbiosis and collaboration.

We suggested them to use glass jars which are specially designed and manufactured for the brand.


 
Glass and metal are infinitely recyclable and paper can be recycled 7 times. Plastic is not as recyclable and is more harmful to the environment in the long-run.
A glass bottle is not going to poison a fish.
A piece of cardboard won’t destroy the organs of a defenceless sea creature. Plastic will.

Hence, we produced a strong packaging that can go to the compost bin, the food waste caddy, or the garden waste bin, we are surely onto a winner. In an ideal world, the packaging would simply return to the earth.
WEBSITE DESIGN

 

This website was designed from scratch which was based on their brand guidelines.

Website link - www.thehotjar.com

DIGITAL MARKETING

 

We have been working on their marketing for last 7 months and we have converted sales worth 2.6cr already.

This was the creative that we initially started with.
This brand increased followers by 11.6K on Instagram and 6.2K on Facebook.
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